You have the habit in mind. You have done it for a day or two before, and stopped. Sixty seconds is small enough that you cannot talk yourself out of it — and this time you photograph the minute you did, so you can see the days you kept. The research says the daily repetition is what does it: in a 12-week study of 96 people at University College London, the median time for a daily habit to become automatic was 66 days — and missing a single day did not materially affect it (Lally et al., 2010).
1Do the minute first — before the email
You do not have to give me anything to try this. Sixty seconds, here on this page: no email, no account, nothing saved anywhere.
One honest limit: this timer counts the seconds and nothing else — it cannot see you, and the app takes your word for it when you mark a day done.
2Then one of the 30 places
One place per email address. Your unlock code and the ebook arrive at this address, usually within a minute.
Nothing is charged at any point, and we do not add you to a mailing list — this is one email with your code and the book, and a help link if anything goes wrong.
Something here helping, or something that lost you? Tell me what to fix — four taps, no login, thirty seconds — and it hands you a printable one-page week sheet either way.
Before you spend an email address: what other readers said so far, with the honest count and nothing tidied up.
Know someone who keeps starting over? Pass it on — one page you can send them, and it opens on their phone without installing anything.
When you have read a chapter, would you tell me how it landed? Four taps, no login, about thirty seconds — and it hands you a printable one-page week sheet either way.
Tell me how it landed — four taps Send it to the one person who keeps saying they'll startThis is a launch, and thirty is the number of places we can answer for personally — every one of them gets the ebook and a real reply if something breaks. When the thirty are taken the door closes on its own and this page will say so; there is no waiting list and no queue. The app stays free for up to three habits for everyone, before and after.
Not on sale yet — you are claiming one of the 30 free places above. After the last place goes: the ebook US$12.90; a personalised gift cover for a book you own US$4.90; the app for six months US$14.90; the app with the ebook for six months US$19.90; the app for one year US$24.90; the app with the ebook for one year US$25.90. Every one is a single payment for the period stated — nothing renews by itself, there is no subscription, and no card is kept on file by us. The app stays free for up to three habits either way. The full ladder is on the home page.
A study of 96 people at University College London followed a daily behaviour of their own choosing for 84 days. The median time for it to become automatic was 66 days, and across people the range ran from 18 to 254 days — so the first weeks feeling unfinished is the normal shape of it, not a personal failing (Lally, van Jaarsveld, Potts & Wardle, European Journal of Social Psychology, 2010; the 66-day figure is the median of the 39 people whose data fitted the model).
The same study found that “a missed opportunity did not materially affect the habit formation process” — which is why one impossible day pauses your run here instead of ending it. It also found that about half of those motivated volunteers never performed the behaviour consistently enough to reach habit. What decides it is not how large the habit is, but how many days the plan survives.
Deciding in advance exactly when you will do it — not only wanting to — is one of the best-measured ways to turn an intention into action: across 94 tests and more than 8,000 people, naming the moment in advance moved goal attainment by an effect size of d = 0.65 (medium-to-large) (Gollwitzer & Sheeran, Advances in Experimental Social Psychology, 2006).
Yes. Thirty places, one each, one per email address: the whole app and the ebook, no card, nothing charged at any point. There is no subscription to cancel because there is no subscription.
Your unlock code and the ebook arrive at the email address you enter, usually within a minute. The ebook comes as an attachment. Nothing else is sent and you are not added to a mailing list.
The door closes on its own and this page says so. The six prices above then apply, every one a single payment for the period stated, nothing renewing by itself. The app stays free for up to three habits either way.
No. It installs from your browser, works offline, and needs no account and no password. Your habits, your streak and your photos stay on your own phone; there is no server copy.
An ordinary missed day resets the count, honestly. A day that is genuinely impossible can be declared, and a declared day pauses your run instead of breaking it, up to seven in a row. In the 2010 study, missing a single day did not materially affect habit formation.
One year from the day you claim it, and the app shows you the date it ends. The place itself is not transferable once claimed, but the page can be passed on to anyone with the share link.
Yes. The code printed inside your book gives one free month of the full app, whether or not you take one of the 30 launch places.
• Your free place runs for one year from the day you claim it, and the app shows you
the date it ends.
• This app installs from the browser and works offline with no sign-up, so the only clock it has is
your phone's own — someone determined could change that clock.
• The place is not transferable after you claim it, and it cannot be refunded because nothing was
paid for it.
• A book you already own still works the same way: the code printed inside it gives one free month
of the app, whether or not you take a launch place.
One Minute Magic — the book and the app by Coach DanielG. Operated by Kyly CST Pte Ltd (UEN 201942481M), Singapore. Something not working? Get help — a person reads every message. Know someone who keeps starting over? Pass it on.
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